Walgreens ad campaign

On a photo assignment for the US’s giant retail store and pharmacy Walgreen’s. I traveled to Uganda to shoot stills for the campaign  ‘See What They See’ . Working with a poole of talented filmmakers (RYOT TV), advertising creatives (GSD&M) and NGO aid workers from Vitamin Angels kids were given cameras (Polaroid and video) to show us their lives.

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Film by Austin Peck and Andrew Berrends

By buying any vitamin in a Walgreens store anywhere in the US they will donate 1% of the retail to Vitamin Angels. Vitamin Angels distributes essential vitamins (particularly Vitamin A) to 48 million children in 50 countries around the world.

 

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